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VEEN invites consumers to play a major role in its new product development

VEEN Waters has started a consumer-driven product development project to create new and interesting products to be launched in 2011. The project will be carried out through social networks, and the products will be developed by young Michelin star restauranteurs, with the final tasting done globally with online support.

What is the VEEN Drinks Project?

All dressed up and somewhere to go. For sure, VEEN has hired super heroes to take a leap with consumers around the world. Who said that companies don't take their customer’s perceptions seriously enough?
The VEEN Drinks Project is a community on Facebook established to form a select group of people to create, comment upon, and even taste actual prototypes of VEEN’s new products. The actual magic happens in Restaurant Postres in Helsinki where two young master chefs create tastes, combinations and ideas for wild and imaginative new VEEN Drinks.

These pictures are taken by Samuli Karala www.samulikarala.com and name should be addressed if pictures are used. The pictures presents superheroes at restaurant Postres starting to innovate new products for VEEN.