VEEN Walk

 

 

HARRODS CHOOSES NEW VEEN LONGJOHN33 AS HOUSE BRAND


Harrods has chosen VEEN as its house water brand. A brand new, smaller 0,33L edition will recieve its global launch at the world famous department store later this month. The award-winning spring water will be available in the store’s restaurants in the designer 0.33l and 0,66L bottles, as well as continuing to retail exclusively in the Food Halls.

Exceptional taste and quality

VEEN comes from a free flowing spring in the natural wilderness of Finnish Lapland, one of the least populated areas of Europe, resulting in exceptionally low nitrate levels. The low minerality in the Lappish soil creates a unique, smooth taste.

“VEEN’s smooth taste pairs well with excellent food and wine, we are delighted that diners at Harrods restaurants will now be able to appreciate the match.” Says Tomi Grönfors the MD of VEEN Waters Finland Ltd.

VEEN LongJohn

The crystal clear Extra Flint Glass was the natural choice for VEEN bottles to protect the taste and quality of the water as well as to ensure recyclability for sustainable product development. The clear Scandinavian design form of the new LongJohns bottle is a brand signature, with the the ”LongJohn” embossing bringing a contemporary twist. The name comes from the design’s continuous wallpaper pattern that resembles the classic underwear design used in Finland. The bottle is created and manufactured in close co-operation with Owens-Illinois.



NOTES TO EDITORS

WINNER             iTQi: Superior Taste -award, May 2008  
WINNER             Best bottle in glass -award, September 2007
WINNER             Chicago Athenaeum: Museum of Architecture: Good Design -award, September 2007
BRONZE             PENTAWARDS, November 2007
Nominee            Designpreis, Germany 2009

VEEN Waters Finland Oy

VEEN Waters Finland Lts. is a privately owned company located in the town of Ylitornio in Finnish Lapland.  The company was established 2006 December. VEEN is sold worldwide in selected outlets. VEEN Waters Finland Ltd, is a marketing, development and production company that is challenging the big multi-nationals with entrepreneurial spirit and Finnish flair.

For further information about VEEN Waters please contact Tomi Grönfors on +358 50 365 71 69 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

For further information about Harrods Food Halls and Restaurants please contact Hannah Hodges on 020 7893 8155 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

FOR HIGH RESOLUTION PICTURES PLEASE CLICK HERE!

 

 

 

to Harrods site: www.harrods.com

What brings symphonic metal band Nightwish into cooperation with VEEN spring water? Is this a sign that rock 'n roll just isn't what it used to be? After a brief moment of thinking, there are certainly some qualities connecting these two Finnish megabrands. They both get their inspiration from mythologies, and they are both highly respected in their own gendre. However, there is an even more obvious connection, which brings us to the small town of Kitee back in 1985.

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Mikko Nikkilä, Sales Director of VEEN started elementary school at the age of 7. It was an exciting day for all, including Emppu (Nightwish: guitar) and Jukka (Nightwish: drums) who also happened to be in the same classroom. After schooldays Jukka and Mikko used to play funky Finnish style baseball. They also played in the same band called Highway. It is a huge relief for both VEEN and the history of music, that Mikko wasn't there when the members of Nightwish were chosen. We all agree on one thing: Mikko is much more talented in selling water than playing electric guitar. 

From left: Jukka "Julius" Nevalainen, Mikko Nikkilä, Anette Olzon, Tuomas Holopainen, Emppu Vuorinen, Marco Hietala, Ville Hvitfelt, Tomi Grönfors

In honour of long lasting friendships and for the great joy of all members of Nightwish, from this on VEEN will be travelling with the band wherever their agenda takes them. The cooperation is highly appreciated by VEEN, since our own fans are just as likely to sit in the audiences of haute couture fashion shows as those of rock concerts.

Check out the video of Nightwish getting ready for the second leg of their world tour AND WIN TICKETS to the Nightwish gig near you!

 

More information:

VEEN Waters Finland 

Mikko Nikkilä +358 40 522 80 11

 

Ewo Pohjola (Nightwish Manager)

+358 9 694 3350

 

If it's good for Qasimi, it is good for you! It was the second time in a row, that VEEN joined forces with the luxury brand Qasimi at London Fashion Week. The AW 09/10 haute couture collection lifted its inspiration from current affairs. With "black mourning" as the theme of their third collection, the talented design duo Elliot J. Frieze and HH Khalid bin Sultan Al Qasimi have earned their front row seats in the world of fashion. 

 

 

  
  

VEEN AND QASIMI JOIN FORCES AT LONDON FASHION WEEK

 

What could be a better place to make an appearance than London Fashion  

Week. Not many have the opportunity to mingle with the global A-list,  

but being true to just the right kind of lifestyle, VEEN has been  

offered the opportunity second time in a row.

 

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