HARRODS CHOOSES NEW VEEN AS THE HOUSE BRAND
HARRODS CHOOSES NEW VEEN LONGJOHN33 AS HOUSE BRAND
Harrods has chosen VEEN as its house water brand. A brand new, smaller 0,33L edition will recieve its global launch at the world famous department store later this month. The award-winning spring water will be available in the store’s restaurants in the 
designer 0.33l and 0,66L bottles, as well as continuing to retail exclusively in the Food Halls.
Exceptional taste and quality
VEEN comes from a free flowing spring in the natural wilderness of Finnish Lapland, one of the least populated areas of Europe, resulting in exceptionally low nitrate levels. The low minerality in the Lappish soil creates a unique, smooth taste.
“VEEN’s smooth taste pairs well with excellent food and wine, we are delighted that diners at Harrods restaurants will now be able to appreciate the match.” Says Tomi Grönfors the MD of VEEN Waters Finland Ltd.
VEEN LongJohn
The crystal clear Extra Flint Glass was the natural choice for VEEN bottles to protect the taste and quality of the water as well as to ensure recyclability for sustainable product development. The clear Scandinavian design form of the new LongJohns bottle is a brand signature, with the the ”LongJohn” embossing bringing a contemporary twist. The name comes from the design’s continuous wallpaper pattern that resembles the classic underwear design used in Finland. The bottle is created and manufactured in close co-operation with Owens-Illinois.
NOTES TO EDITORS
WINNER iTQi: Superior Taste -award, May 2008
WINNER Best bottle in glass -award, September 2007
WINNER Chicago Athenaeum: Museum of Architecture: Good Design -award, September 2007
BRONZE PENTAWARDS, November 2007
Nominee Designpreis, Germany 2009
VEEN Waters Finland Oy
VEEN Waters Finland Lts. is a privately owned company located in the town of Ylitornio in Finnish Lapland. The company was established 2006 December. VEEN is sold worldwide in selected outlets. VEEN Waters Finland Ltd, is a marketing, development and production company that is challenging the big multi-nationals with entrepreneurial spirit and Finnish flair.
For further information about VEEN Waters please contact Tomi Grönfors on +358 50 365 71 69 or email
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For further information about Harrods Food Halls and Restaurants please contact Hannah Hodges on 020 7893 8155 or email
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to Harrods site: www.harrods.com
