World of VEEN

Clear visions at Saimaa Summit!

Savonlinna the eastern oasis of Finland was the host for this years visionary Saimaa summit. With the current speed of change in the world visionary tales from broad spectrum of contemporary decision makers were appreciated. No matter how bold the visions were you had the possibility to digest those with smooth VEEN Water.

Saimaa Summit is a leading Finnish summit for both domestic and international experts sharing their visions to create a better world. This years hot topics were social media, energy and environmental business as growth drivers and combining creativity and art to create competitive advantage.

Needless to say that VEEN with its strong emphasis on both creativity, social media and art was warmly welcomed by all guests. Easy for us to say: We were the proud sponsor of the event!

More information on Saimaa Summit visit: http://www.saimaasummit.fi/

Finland’s best known contemporary artist Kaj Stenvall is now the new VEEN Art - artist. Stenvall’s quirkily named "VEEN Art - Better than a cookie!" painting on VEEN bottles world premiers at Harrods in Knightsbridge, London. The painting is a contribution to the VEEN Art charity collection and is made available for consumers on the numbered special edition VEEN bottles at Harrods and in poster form at the VEEN and Stenvall websites.

All funds to charity

The charity VEEN bottles are sold exclusively at Harrods and all funds raised will be donated for London’s Great Ormond Street Hospital for Children in the autumn of 2009. "This is a great opportunity for us to bring joy to so many children, doing what we do best," says Kaj Stenvall.

What is VEEN Art?

VEEN Art is a concept featuring famous artists and designers bringing VEEN Water into their creations. The artist has full artistic integrity to complete the work. “We want to raise talk with artists to create awareness and money for good causes,” says Tomi Grönfors, MD of VEEN Waters Finland Oy.

”Better than a cookie!” by Kaj Stenvall

The painting features a duck familiar from Stenvall’s earlier works. Water is playing the leading role and is featured in three forms: in a glass, in the sea and in tears. The tears are there out of pure joy and enjoyment

of sipping VEEN. It is hard to say whether the duck is laughing or crying for the water being so smooth. 

 

Kaj Stenvall first came to attention of the Finnish art scene about ten years ago when he began to paint a very familiar-looking duck in a variety of settings. Stenvall asserts that this character has been developed by himself, even while acknowledging its similarity to the most famous duck in the world. The scenes in his pictures are from the world at large and his duck often appears in absurd, if recognizably generic, settings. There really is nothing in his paintings that one can put their finger on to connect them to any particular corner of the world, especially not to Finland, except perhaps a specific intensity of angst and foreboding. 

HARRODS CHOOSES NEW VEEN LONGJOHN33 AS HOUSE BRAND

Harrods has chosen VEEN as its house water brand. A brand new, smaller 0,33L edition will recieve its global launch at the world famous department store later this month. The award-winning spring water will be available in the store’s restaurants in the designer 0.33l and 0,66L bottles, as well as continuing to retail exclusively in the Food Halls.

Exceptional taste and quality

VEEN comes from a free flowing spring in the natural wilderness of Finnish Lapland, one of the least populated areas of Europe, resulting in exceptionally low nitrate levels. The low minerality in the Lappish soil creates a unique, smooth taste.

“VEEN’s smooth taste pairs well with excellent food and wine, we are delighted that diners at Harrods restaurants will now be able to appreciate the match.” Says Tomi Grönfors the MD of VEEN Waters Finland Ltd.

VEEN LongJohn

The crystal clear Extra Flint Glass was the natural choice for VEEN bottles to protect the taste and quality of the water as well as to ensure recyclability for sustainable product development. The clear Scandinavian design form of the new LongJohns bottle is a brand signature, with the the ”LongJohn” embossing bringing a contemporary twist. The name comes from the design’s continuous wallpaper pattern that resembles the classic underwear design used in Finland. The bottle is created and manufactured in close co-operation with Owens-Illinois.



NOTES TO EDITORS

WINNER             iTQi: Superior Taste -award, May 2008  
WINNER             Best bottle in glass -award, September 2007
WINNER             Chicago Athenaeum: Museum of Architecture: Good Design -award, September 2007
BRONZE             PENTAWARDS, November 2007
Nominee            Designpreis, Germany 2009

VEEN Waters Finland Oy

VEEN Waters Finland Lts. is a privately owned company located in the town of Ylitornio in Finnish Lapland.  The company was established 2006 December. VEEN is sold worldwide in selected outlets. VEEN Waters Finland Ltd, is a marketing, development and production company that is challenging the big multi-nationals with entrepreneurial spirit and Finnish flair.

For further information about VEEN Waters please contact Tomi Grönfors on +358 50 365 71 69 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

For further information about Harrods Food Halls and Restaurants please contact Hannah Hodges on 020 7893 8155 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

FOR HIGH RESOLUTION PICTURES PLEASE CLICK HERE!

to Harrods site: www.harrods.com