VEEN starts a new product development campaign
VEEN invites consumers to play a major role in its new product development
VEEN Waters has started a consumer-driven product development project to create new and interesting products to be launched in 2011. The project will be carried out through social networks, and the products will be developed by young Michelin star restauranteurs, with the final tasting done globally with online support.
What is the VEEN Drinks Project?
All dressed up and somewhere to go. For sure, VEEN has hired super heroes to take a leap with consumers around the world. Who said that companies don't take their customer’s perceptions seriously enough?
The VEEN Drinks Project is a community on Facebook established to form a select group of people to create, comment upon, and even taste actual prototypes of VEEN’s new products. The actual magic happens in Restaurant Postres in Helsinki where two young master chefs create tastes, combinations and ideas for wild and imaginative new VEEN Drinks.
VEEN and its community, ranging from HoReCa professionals to end customers, will develop a new drinks product sold under the VEEN brand name. The whole project will be logged, and fans will be able to follow the progress on social networks and Youtube.
“This is something totally new. Something that we believe will have a super outcome”, says Tomi Grönfors the MD of VEEN Waters.
VEEN Drinks Beta version
VEEN will select around 100 - 150 people to join their beta version of VEEN Drinks on Facebook. This group will be a central part of the product development crew, and will be able to influence every stage of the development process, all the way to the final product, including being the first to test the various samples along the way.
APPLY TO VEEN DRINKS DEVELOP POSITION HERE!
